Raising an Organic Culture
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THE ORGANIC FAMILY

Mr Organic is our people! A wonderful team that shares the same organic values and an endless passion for good, honest food. Meet the dream team! 

VALERIO

The original Mr Organic himself: Valerio believes that doing good each day is the key to finding happiness. Making up three generations of Italian tomato producers, Valerio produces all of Mr Organic’s delicious tomato products from our award-winning ketchups to pasta sauces.

Organic means: A way of living.

Favourite Product: Healthier Choice Basilico Pasta Sauce

Megan

Being part both the Sales team and the Marketing team, Megan is the heart of Mr Organic and always knows everything that's going on. As a Stoke Newington resident, Megan loves to be out and about with friends at gigs, festivals and enjoying all the plant-based goodness East London has to offer!

Organic means: How things should be.

Favourite Product: Garlic chilli pesto. 🙂

RAKS

The person on whom we all depend! Raks lives life to the fullest; always trying to find the best in people and taking a heartfelt approach to anything that comes his way. A keen camper and outdoors man, it’s the simple things which make him happy. With a real spring in his step and glint in his eye, he’s determined to keep moving Mr Organic on to bigger and better things.

Organic means: Simplicity.

Favourite Product: A big bowl of Fusilli with Olives & Capers sauce...perfection!

ANNACHIARA

The newest member of our team, our marketing executive Annachiara is our resident animal lover and has already brought several of her furry friends into the office to meet us – much to the teams delight! Annachiara comes from a family of amazing cooks and loves nothing more than carrying on the tradition by cooking for others.

Organic means: Balance.

Favourite Product: Chocolate spread mixed with some coconut based yoghurt <3

Fede

After a few years of working in purchasing, Fede seems to have found her path in the food industry and being a foodie herself, she couldn’t be happier! Fede loves a cook (and she’s pretty good at it too!) and can’t turn down a bit of karaoke. So on a Friday night you’re sure to find her having dinner with her friends, followed by a good Gin and Tonic and cheesy sing along! We can’t wait for her to host the team.

Organic means: The language nature speaks.

Favourite Product: Tomato and Onion Bruschetta on Flatbread has to be a winner!

Fiona

Fiona adores tasty good food and loves to dance to the rhythm of rock and roll music. Fiona also collects vinyl and has a passion for all forms of art. She also enjoys catching up with her friends at the weekend when she’s taken time out from having fun with numbers!

Organic means: Bringing happiness to your body.

Favourite Product: Gnocchi! I love it.

Maddie

Maddie is our always smiling brand manager at Mr Organic. Maddie just moved to East London with Viola, her Vespa! She loves strolling around looking for the best cafes to tap on her love for coffee, usually with a Mr Organic biscuit on the side. Maddie’s favourite thing is to travel and discover new cultures - and sample all the delicious food along the way!

Organic means: Harmony with the planet.

Favourite Product: Our baked beans with vegan cheese on crumpets.

Becky

Our sales superstar Becky helps make sure our products are on as many shelves as possible! A keen baker, Becky keeps our office well supplied with treats and can be found rock climbing or hanging out in comedy clubs in her spare time. Becky is our resident linguist and can say ‘is it Organic?’ in 4 different languages.

Organic means: Tastier and fresher food that’s good for the planet.

Favourite Product: Dark chocolate spread with sea salt on top.

Kelly

As our operations manager, Kelly is the glue that holds our team together and ensures everything runs smoothly. As a passionate Organic foodie, Kelly loves to cook for her whole family – their current favourite is an aubergine lasagna. When she’s not cooking Kelly is looking after her cat Bean (we are big fans of the name).

Organic means: Natural and the way we should be eating.

Favourite Product: That’s like having to choose my favourite child! Currently, it’s the roasted garlic pasta sauce.

Elliot

Our wonderful operations assistant Elliot ensures all our customers receive the right products at the right time - no mean feat! Having grown up on a farm, Elliot is a big animal fan and understands just how important Organic agriculture is. Elliot is an ex ballet dancer and loves the theatre, meeting new people, Marvel films, and most of all his cat, Hera.

Organic means: Mindful

Favourite Product: Spicy Mixed Bean Soup

Andrea

Our magnificent chef! Andrea is a master in the kitchen and creates the recipes for our tomato based products, mayos and pestos.

Organic means: Good health & good taste

Favourite Product: Healthier Choice Basilico Pasta Sauce

Giovanni

Our very own Mr Bean! Master of all things beans, Giovanni takes care of our bean products. From bean to tin he follows the whole process of the beans from carefully selecting each bean to ensuring the highest quality recipes.

Organic means: Organic Means Beans!

Favourite Product: Our secret recipe Baked Beans

Daniel

Mr Quality! Based in Italy at our production Daniel ensures that our tomato based products are created to our highest Mr Organic standards.

Organic means: High quality products respecting the environment.

Favourite Product: No Added Sugar Ketchup! Since its first production, I always have one in my pantry (or, after opening, in the fridge of course ;))

Bettina

Production expert Bettina knows everything that’s going on. Having worked with Valerio for a few years she knows the company inside out and helps with anything and everything that she can!

Organic means: Respecting nature and giving a healthy education to our kids, who are our future

Favourite Product: Olive & Capers Sauce

Dear John

Dear John is quiet but determined. That said he is full of personality. He keeps his family in check, not by force, by by gentle persuasion and example. He has time for both humans and other cows. Dear John has a bright, happy demeanour.

Story: Dear John, was one of three tiny Friesian Holstein bull calves who didn’t sell at market and who were destined for the slaughterhouse. Some quick thinking and a few hurried phone calls ensured this didn’t happen and they came to Hugletts Wood instead. He had serious pneumonia when he came as a result of being moved to a draughty market so young. In the end, he recovered and began to get stronger. At almost 8 years old now, he will continue to live the rest of his life free from fear and the risk of slaughter.

Paired to: Raks

Betty

Betty is very much the mother in the Herd. She is caring, sensible and very loving once you get to know her.

Story: Betty is an Aberdeen Angus X cow, born on 2nd May 2016. She was three years old by the time she made it to the Sanctuary. Bought by a school farm as a calf to train children how to raise cattle, she was then sold at market before being put into the care of another sanctuary. They in turn homed her with a family who were unable to cope with her as she is quite a determined personality. She arrived at Hugletts Wood Farm in September 2019 along with two bullocks, with whom she had bonded. They remain together as part of Dear John’s herd. She has a very sweet personality and looks after many of her herd; grooming them and caring for them.

Paired to: Kelly

Amelie

Amelie likes to baa loudly for no reason at all. Much of the time she is happy in her own world shared with brother Pol. She is extremely friendly and loves food.

Story: Amelie is a twin, with her brother, Pol. They were born on 10th March 2020 and were brought to the sanctuary as their mother died after giving birth. Usually, the farmers will leave lambs like these to die and become food for carrion or foxes, but we have, over the years, managed to encourage the one or two local sheep farmers to bring their orphans to us. Amelie is a Herwick cross. Although Amelie is quite a large sheep due to her breed, she is very gentle. She loves attention.

Paired with: Fiona

Huw

Huw is the most divine sheep. He is genuinely loving and caring, though sometimes has little confidence. All the other sheep love him and he cares for all members of his flock.

Story: Son of Myffanwy, Huw is a Lleyn sheep from North Wales. He was one of eleven sheep who came to Hugletts Wood Farm back in 2015, when their owner became too ill to care for them. They were due to go to market but the owners’ daughter didn’t want them to be slaughtered and contacted Hugletts to see if we could take the group so it wouldn’t be split up. Huw made the journey with his Mother and has lived with her since. He has many friends his own age and loves to play.

Paired with: Becky

Kalliope

Kalliope is very quiet and likes to watch what is going on, from a distance. Once she knows you, she is happy and relaxed and likes nothing more than to interact and be stroked gently.

Story: Kalliope is a mother sheep and one of 16 sheep and lambs who came to Hugletts Wood Farm in 2021, as a part of a cruelty prosecution against a City Farm. We don’t know her age as no records of her birth or purchase exist. Kalliope is a brown Ryeland sheep who would have been bred each year and her lambs sold for slaughter at 6-7 months old. She came with her son from this year, Pip, who will grow up with her. They will remain together for life now and she will never have another lamb.

Paired with: Federica

Little Louis

Little Luis is a gorgeous sheep. He's quite shy and loves to play with his brother Colin.

Story: Little Louis came from a flock of pedigree Valais sheep, which are so pretty they’re sold for huge amounts of money and kept as decorative flocks. ​​​​​​​​ ​​​​​Due to his spotty marking, little Louis didn’t quite fit in and was going to be sold for meat production before he was rescued by Hugletts Wood together with his brother Colin.

Paired with: Megan

Romy from RomyLondon

Our beloved Romy maybe not working with the office anymore, but she is part of the Mr Organic family as our freelancer social media wizard! If you want to see more of her own content, check out the following link: Instagram

Favourite Product: The Dairy Free Coconut and Hazelnut Spread - on anything!

Sarah from Sarah Kirby Blog

Sarah runs a lovely plant-based blog under the name ‘Sarah Kirby Blog’ previously known as The V Nice Life. If she’s not blogging about food, she also writes posts about interior design, minimalism & mental health. Follow Sarah here: BlogInstagramTwitter

Favourite Product: Roasted Garlic Pasta Sauce - so yummy!

Margherita from It’s Always Margi

Margherita is a dancer, artist, eating disorder recovery blogger and a mental health warrior. Margherita’s ultimate objective is to spread positivity and happiness and encourage everyone to welcome back their zest for life. Follow Margherita here: InstagramBlog

Favourite Product: My favourite product just has to be the incredible, Italian basil pesto! Being half Italian myself and my diet consisting of lots of pasta means that both myself and my family are eternally hooked on this!

Niki from NikiBakesUK

Niki has been blogging for over 10 years and has a passion for gluten free and dairy free recipes. She’s a Persian chef who loves all things spice and particularly enjoys Asian and South American cuisine. She’s always on the lookout for fresh and delicious flavour combinations and uses our ingredients daily in her cooking and on her blog.   Follow Niki here: InstagramWebsite

Favourite Product: My favourite organic product to date is the Mr Organic Apple Cider Vinegar with Turmeric & Cinnamon 250ml - SO warming for autumn and I cant get enough of it on my salad!

Nancy from Superfood Scrumptious

Currently working as a London based fashion model and spending her free time learning about plant-based nutrition, finding new & natural vegan products & food companies and writing about her discoveries on Superfood Scrumptious. Follow Nancy here: WebsiteInstagramTwitter

Favourite Product: My favourite Mr Organic product has to be the chilli ketchup! Cannot be beaten for dipping you sweet potato fries in!

Aaron from Aaroncaldervegan

Vegan food/thoughts blogger – always proving going vegan doesn’t mean going without. Follow Aaron here: WebsiteInstagramYoutubeTwitter

Favourite Product: My favourite Mr Organic product has to be egg free mayo. I love it in my burger, with potato wedges, in a sandwich and I use it as the base to make a puff pastry tart. I always have a jar or two in the fridge.

Plant Based Piglet

All things Vegan, Travel & Nature! Make sure to follow her to find out about the newest exiting, vegan products! Follow Plantbased Piglet here: WebsiteInstagram

Favourite Product: My favourite is the chocolate spread! It is so delicious and can be used to cook with or be slathered accross bread for a yummy snack!

Jessica from JessBeautician

Jess is a professional beauty therapist sharing tutorials, treatments, reviews on her Youtube channels in addition to plenty of yummy plant-based recipes. Follow Jessica here: Youtube

Favourite Product: There will always be a jar of the Tomato & Olive Add-in Sauce in my kitchen cupboard! It's so versatile - I put it on pizzas, stir it through spaghetti and spread it in sandwiches!

Lucy from Littleluxuryfoods

With her dairy- and gluten-free blog Littleluxuryfoods Lucy is all about that dark chocolate spread – who doesn’t like a good spoonful of chocolate?! (or two…) Follow Lucy here: InstagramWebsite

Favourite Product: Dark Chocolate spread for sure, can easily finish a whole jar in one sitting...

Want to know more about Mr. Organic?

Our Promises

Our 5 brand promises are our reasons to believe, and motivate everything we do here at Mr Organic.

Our Story

We created Mr Organic to make a positive change to every stage of food production and beyond.

Charitable work

We believe the key to living well is by doing good each day, and we are proud to support our partner charities.

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